Agency: Grey London
By Sara Kimberley, campaignlive.co.uk, Friday, 08 March 2013 10:54AM
AMV BBDO scooped two awards for its Mercedes ‘Escape The Map’ campaign, picking up Best of the Best for the most outstanding piece of work, as well as well as Best Digitally led campaign.
A total of 17 agencies were awarded Best Awards and 14 others were given merits across 33 categories, in recognition of innovative and cutting-edge marketing ideas from a range of disciplines.
Specialist youth marketing agency Livity was named Agency of the Year and picked up three other awards for its Channel 4 work, including Best Consumer campaign for ‘The Stake’ and Best Strategic Thinking for ‘Top Boy’. The agency also triumphed at last year’s awards picking up four for its NSPCC's ChildLine service campaign, 'Final Verse'.
Arc, which led the lead the way with the most shortlisted entries (10) was awarded across four categories for the ‘Untouchable Covers’ campaign for industry publication Lurzer’s International Archive, which picked up Best Small Budget, Best B2B, Best Art Direction and Best Creative DM.
Other winners included Iris’ ‘Beat The Elements’ work for Unilever’s Suremen in the Best Sales promotion-led campaign category, and Wunderman’s ‘We Ride’ work for Levi Strauss & Co in Best DM led campaign.
Charmaine Eggberry, chair of the client judges and formerly global senior vice-president marketing at Nokia said: "Innovation was the key theme amongst this year’s winners. We saw cases that stood out not because of large budgets, but because they were left field, very well executed, made innovative use of communications channels and harnessed them in an utterly cohesive way."
David Harris, chair of the creative judges and formerly the executive creative director of Wunderman commented: "This year the shortlisted work was of a better quality and from a wider range of agencies than in previous years. Simple, innovative and clever creative solutions won over big budgets or techniques".
This article was first published on campaignlive.co.uk