Confused.com puts work with Cake out to repitch
Confused.com is repitching its consumer PR work as it attempts to create a more integrated marcoms offer.
The price comparison website has launched the hunt, having brought in Cake for the brief in 2009.
It is understood that the company is midway through the process, having put out an RFP in recent weeks, with digital work a strong area of focus.
Sharon Flaherty, head of PR and content at Confused.com, said: ‘I re-evaluated the way we treat PR at Confused.com. I have big ambitions for what I want to achieve for the brand in the next three years and with that in mind, I decided to put the account out to pitch to give fresh life to our approach.
'ntegrating PR, content and social is hugely important for brands, and with that being the case, PR for Confused.com will be more fully integrated going forward.’
News of the brief comes after founder and chief executive of Confused.com parent Admiral Henry Engelhardt pointed to slowed growth in the UK.
In an interview with The Telegraph earlier this month, Engelhardt said ‘there aren't that many new people left’ to attract to aggregator sites and added that efforts to grow the business would focus overseas.
His words follow Confused.com bouncing back from four years of shrinking profits to show growth in 2012.
Work with Cake, which will not be repitching, has included bubble wrapping a street to highlight the rise in insurance claims following bad weather.
PRWeek revealed that having appointed Cake, the company offered to pay for the creative from agencies that lost out in the pitch.
This article was first published on prweek.com
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