Government fraud body launches digital ad campaigns

By Gemma Charles, marketingmagazine.co.uk, Monday, 11 March 2013 11:30AM

The National Fraud Authority (NFA) is rolling out two digital campaigns this week with the aim of building awareness of the types of fraud and the reporting centre 'Action Fraud'.

National Fraud Authority: rolling out two digital campaigns this week

National Fraud Authority: rolling out two digital campaigns this week

The NFA, an executive agency of the Home Office set up to co-ordinate the fight against fraud, has hired WDMP to create a digital advertising campaign aimed at consumers and another for SMEs.

Rolling out later this week, the consumer campaign will comprise a digital ad campaign across transactional websites, the Google display network and YouTube. It will seek to generate traffic to the Action Fraud website to encourage people to report anything from ticketing scams and identity frauds through to phishing scams.

For the SME campaign, it will direct business to relevant pages with the website which will contain information on preventing fraudulent activity and identifying where they may be at risk.

Ryan Adams, NFA marketing and communications manager said: "The creative strategy of WDMP enables complex messages to be communicated to our target audiences in a relevant and impactful way."

This article was first published on marketingmagazine.co.uk

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