Brothers and Sisters wins £5m Center Parcs account
By Ian Darby, campaignlive.co.uk, Tuesday, 12 March 2013 04:16PM
Center Parcs has appointed Brothers and Sisters to handle its £5m advertising account.
The agency won the business after a final pitch against Adam & Eve/DDB and VCCP in a process handled by Oystercatchers.
Center Parcs previously worked with Beattie McGuinness Bungay, which won the business in 2010. Last year, it appointed 18 Feet & Rising to work on a strategy brief for the brand ahead of the creative pitch.
Brothers and Sisters will develop a communications platform to support Center Parcs’ growth strategy by attracting new consumers to the brand. In spring 2014, the fifth Center Parcs village, a £250m investment, will open at Woburn Forest, in Bedfordshire.
The new campaign will include TV, online content and digital marketing, print, outdoor, social media and internal communications.
Helen Horner, the head of brand at Center Parcs, said: "The launch of the fifth Center Parcs will be the biggest in our history. We need an agency that shares our passion for what we do and can deliver big, emotional creative ideas and a truly integrated campaign."
Andy Fowler, the executive creative director at Brothers and Sisters, said: "From the first meeting, Center Parcs felt like a good fit, their creative ambition, their understanding of digital innovation and their love for their brand, all stood out."
This article was first published on campaignlive.co.uk
- Data Planner - Leading CRM Agency - Temp to Perm (Immediate Start) - to £250 per day Fill Recruitment £180 to £250 per day + benefits, London (Central), London (Greater)
- Brand Manager FMCG Connect £28,000 - £31,000 plus benefits, West Yorkshire
- Strategist - Brand Consultancy Ann Sharman Recruitment £35,000 - £45,000 + bens, London (Central), London (Greater)
- Digital Marketing Manager - West Sussex - up to £50K Salt £45000 - £50000 per annum + benefits, West Malling
- Employee Engagement Director Stopgap £60000 - £80000 per annum, London
- The man who made Grey matter
- Yorkshire Tea launches £5 million campaign
- Eric Cantona to swim Channel if Brits agree Kronenbourg 1664 is best beer
- Beacons installed on 500 London buses by Exterion Media
- MediaCom's Lisa Humphreys flies flag for media in '35 women under 35' list
- Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad