Thomas Cook calls digital pitch
By Ian Darby, campaignlive.co.uk, Wednesday, 13 March 2013 11:21AM
Thomas Cook has approached agencies ahead of a pitch for its digital business.
The travel retailer is said to be on the hunt for an agency to overhaul its online presence, including its website. However, the full scope of the brief is unclear as talks are still at an early stage.
Mike Hoban, the Thomas Cook marketing director, is expected to lead the process of appointing an agency. He joined the travel company last year, having previously headed the marketing team at Confused.com.
Thomas Cook currently handles much of its digital activity in-house.
Last year, it appointed Havas Worldwide London to handle its advertising business. The agency created a campaign using the line "It's a wonderful world, explore it with us", which broke in March 2012.
However, Campaign's sister magazine Marketing revealed Thomas Cook was forced to cut back on some of its planned New Year 2013 marketing activity due to cost controls.
The group is heavily in debt but has embarked on a turnaround plan led by the chief executive, Harriet Green, and pre-tax losses declined in the final three months of 2012 to £127.9 million, down from £151.7 million in 2011.
Today, Thomas Cook announced £50m of additional cost cutting and disposals of non-core businesses as part of its turnaround plan.Follow @Darbs73
This article was first published on campaignlive.co.uk
- Account Manager / Senior Account Manager Blue Tree Recruits £30,000 - £35,000, Guildford, Surrey
- Account Director Blue Tree Recruits £40,000 - £50,000, Central London
- Junior Artworker Blue Tree Recruits £18,000 plus benefits , Theale, Reading
- Brand and Advertising Manager - Global Technology Innovator Ninesharp £52000 - £58000 per annum + Bonus, Benefits, Berkshire
- Senior Account Manager createselect Up to £40K pa, depending on experience, London (Central), London (Greater)
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- O2 launches 'walk' campaign with Ed Sheeran
- BBH London promotes Caroline Pay to deputy ECD
- ASA bans 'strongly sexual' Giffgaff ad
- Hammerson uses automated mechanical model to showcase Christmas gifts