Direct Line in £50m media rethink
Direct Line Group is reviewing its £50 million media planning and buying business following the spin-off from the Royal Bank of Scotland last year.
Through RBS, MediaCom has handled media for the group, which owns the insurance brands Direct Line, Churchill and Green Flag, for the past ten years.
The review follows a restructure of the company’s marketing operations in September last year and the promotion of Mark Evans to the role of group marketing director. Evans is believed to be leading the pitch process.
MediaCom successfully defended the business in 2010. The WPP agency declined to comment on the review.
A Direct Line spokesman said: "Media is the last piece of the marketing mix due to be looked at since we divested from RBS… MediaCom will be invited to repitch."
Direct Line Group spent £48.1 million on media in the 12 months to 30 September 2012, according to Nielsen.
This article was first published on campaignlive.co.uk
- Digital Account Manager - Brand Accounts!! Ultimate Asset £30000 - £35000 per annum + Benefits + Great Agency Culture, City of London
- Brand Manager Ball & Hoolahan £38,000 + Car/Car Allowance, London (Greater), South East England
- Customer Activation Manager Ball & Hoolahan £40,000, London (Central), London (Greater)
- Global Marketing Manager Ball & Hoolahan £60,000 + c/a, South East England
- Senior Global Marketing Manager Ball & Hoolahan £70,000 + car or c/a, London (Greater)
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Doctor Who online game gets kids coding
- Philips launches juicer video campaign with Louis Smith
- Currys PC World launches brand campaign ahead of Christmas
- Argos releases second ad in its latest strategy
- A JWT tribute to its Oxo mum: Lynda Bellingham