Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
By Sara Kimberley, campaignlive.co.uk, Thursday, 14 March 2013 10:33AM
This month the series starts with an exclusive interview with Publicis Groupe’s chief executive and chairman, Maurice Levy.
The series will feature a new interview with a high-profile creative leader every month.
Talking Inspiration will feature a five-minute interview as well as series of short out-takes, edited from a longer discussion featuring different themes from the business of creativity.
To watch Maurice Levy in Talking Inspiration click here.
This article was first published on campaignlive.co.uk
Day two dawned….and with it another migration back to the Palais.
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.
Read more on Chronicles of Cannes – Day Two: The Redux…