EDF extends Paralympic sponsorship until Rio 2016

By Matthew Chapman, marketingmagazine.co.uk, Friday, 15 March 2013 09:54AM

EDF Energy has renewed its sponsorship of The British Paralympic Association (BPA) up until the Rio Olympics in 2016.

Paralympians: EDF Energy extends support for The British Paralympic Association

Paralympians: EDF Energy extends support for The British Paralympic Association

The deal means the energy supplier will support the ParalympicsGB team and join BT, Sainsbury's and Deloitte as a sponsor for the next four years, which will encompass next year's Winter Games in Sochi, Russia.

EDF will also continue its 'Team EDF' ambassador programme, in which saw supported individual Paralympic athletes, including swimmer Ellie Simmonds, during London 2012.

Tim Hollingsworth, chief executive at the BPA, said: "Their [EDF Energy’s] Green Team initiative for London and their fundraising have had a genuine impact on our organisation and we can't wait to start working together on plans for the future.

"EDF Energy employees got fully behind our charitable partnership with the BPA and raised over £650,000, which exceeded the fundraising target we set ourselves three years ago."

EDF Energy's parent company started supporting the Paralympic Movement in 1992, with the sponsorship of the French National Paralympic Committee.

This article was first published on marketingmagazine.co.uk

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