Campaign Viral Chart: Nascar's Jeff Gordon takes a test drive
By Ben Hall, campaignlive.co.uk, Friday, 15 March 2013 09:49AM
A Pepsi Max ad, created by TBWA\Chiat\Day, is this week's most-shared ad, which features disguised Nascar driver Jeff Gordon taking an unsuspecting car salesman on a test drive.
The ad, shared 1.4 million times this week, features Gordon, looking older with make-up and a fake beard, speed through the test-drive while salesman Steve holds on and attempts to slow the Nascar racer down.
Carlsberg continues the "hidden-camera" theme in this week's third most-shared ad, created by Duval Guillame Modem. The alcohol brand puts friendships to the test, seeing how far people will go to bail out their best friends. The ad was shared 106,867 times this week.
Elsewhere in the chart, viral favourite Old Spice entered in fourth position. The surreal ad by Wieden & Kennedy features a wolf "do marketing" for the brand's new Wild fragrances. The ad was shared 55,310 times.
To view the most-shared viral ads from previous weeks, visit the Brand Republic viral video board on Pinterest.
The chart, produced in conjunction with Unruly, ranks ads according to the number of times they have been shared on Facebook, Twitter and the blogosphere.
Ads launched more than 30-days ago are not included.
1. Pepsi "test drive" by TBWA\Chiat\Day
1,397,546 shares this week
All time: 1,518,468 shares
2. Three "#danceponydance" by Wieden & Kennedy
115,094 shares this week
All time: 902,110 shares
3. Carlsberg "Carlsberg puts friends to the test" by Duval Guillaume Modem
106,867 shares this week
All time: 115,216 shares
4. Old Spice "I meet the wolfdog" by Wieden & Kennedy
55,310 shares this week
All time: 57,060 shares
5. Miami Heat "harlem shake" created in-house
53,166 shares this week
All time: 1,517,901 shares
6. Microsoft Studios "Age of Empires ii HD edition" created in-house
52,591 shares this week
All time: 83,768 shares
7. The Simpsons/Fox "Homer shake" created in-house
36,164 shares this week
All time: 636,815 shares
8. Dead Man Down "elevator murder experiment" by Thinkmodo
33,842 shares this week
All time: 99,060 shares
9. Code.org "what most schools don't teach" created in-house
20,690 shares this week
All time: 685,168 shares
10. Domino's "???·???Domino's app feat. ?????" by Hakuhodo
15,693 shares this week
All time: 44,738 shares
This article was first published on campaignlive.co.uk
- Senior Search / Biddable Exec - Full-Service Agency Silverdrum up to £30,000 + benefits, London
- Senior Brand Manager Ball & Hoolahan £50,000 + Car/Car Allowance , South East England
- Brand Manager Ball & Hoolahan £42,000 + Car/Car Allowance , South East England
- Assistant Brand Manager Ball & Hoolahan £35,000 per annum , South East England
- Senior Brand Manager Ball & Hoolahan £55,000 + Car/Car Allowance , South East England
Agency: McCann Erickson
- Watch: The Post Office's first Christmas TV campaign in five years
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- BBH London promotes Caroline Pay to deputy ECD
- O2 launches 'walk' campaign with Ed Sheeran
- ASA bans 'strongly sexual' Giffgaff ad