From today, two TV ads, created by Glue Isobar and directed by Mark Jenkinson, will show the buying and selling experience of Auto Trader across its multiple platforms.
A 30-second ad shows a woman looking to buy a car on a tablet, cut with footage of her shortlist of cars driving by in the distance. The convoy of cars slowly reduces in number, before the ad shows her choosing and buying a car.
The second ad is 20 seconds long and shows a man preparing to sell his car and then taking pictures of it with his smartphone.
The creative director at Glue Isobar was Lewis Raven and the creative team was comprised of Jan Pruijser, Rachel Clough, Dave Tokley and Matt Gilbert.
Jonathan Williams, director of consumer marketing, Auto Trader, said: "We know consumers want to access Auto Trader whenever and wherever, which is why our multi-channel offering is a focus for the business and a key theme in the latest TV campaign.
"We also wanted to demonstrate the functional role Auto Trader plays in the car-buying and selling process, as well as highlighting the breadth of stock available on the site."
Media planning and buying for the campaign, which will run until the end of September, was handed by Carat and iProspect.
This article was first published on campaignlive.co.uk
Annie Leibovitz explained the art of bringing a story down to a single moment, and shared the inspiration behind the campaign she created with Disney making tales as old as time relevant to today. We heard from Astro Teller, Captain of Moonshots at Google (yes, really) reinforcing the importance of storytelling in driving audacious invention. Mother warned us to hang on to the joy of craft and keep our brains happy in order not to become advertising douchebags. And Facebook discussed scalable creativity.