Google hires Bednash to lead consumer marketing in EMEA
By Jeremy Lee, campaignlive.co.uk, Thursday, 21 March 2013 08:00AM
Google has hired Graham Bednash, a co-founder of the communications planning agency Michaelides & Bednash, as its EMEA consumer marketing director.
Bednash, who most recently worked at Mindshare Worldwide as a joint head of its Invention division, will work across Google+, search and mobile products.
He will work alongside Steve Vranakis, the executive creative director of Google Creative Lab.
It is thought that Bednash will also take responsibility for managing Google’s agency relationships, which include Bartle Bogle Hegarty, M&C Saatchi and Adam & Eve/DDB in the UK.
Google would not comment on the appointment.
Bednash, along with the other M&B founder George Michaelides, stepped down from Mindshare in September last year. They had worked at the agency since October 2008 after M&B was acquired for a nominal sum and rolled into Mindshare.
Last month, Google shifted its global Chrome advertising account from BBH to 72andSunny. BBH had worked on the business for four years and positioned Chrome as a tool to unlock human potential through the tagline: "The web is what you make of it."
This article was first published on campaignlive.co.uk
- On-Air Creative / Creative Executive Discovery Communications Very Competitive with excellent benefits, London (West), London (Greater)
- Commercials Producer/Director Searchlight Recruitment An attractive salary is available to the successful candidate. , London (Central), London (Greater)
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- New Business Development Director Stonor £60,000 - £70,000 plus car, Buckinghamshire
- Production Manager - Brand Experience - £upto£50K Stonor £Dependent on experience , London (Central), London (Greater)
- Pimm's launches weather activated OOH campaign
- Managing director Paul Hayes to leave News UK after 15 years
- Tango returns to advertising after two years with off-brand TV ad
- Vizeum on alert as 21st Century Fox review includes £150m European media
- Why D&AD's first Black Pencil for Radio in 32 years is significant
- Procter & Gamble YouTube video banned