Energy giant calls advertising pitch

By Sara Kimberley, campaignlive.co.uk, Thursday, 21 March 2013 08:00AM

SSE, the UK's second-largest energy supplier, is reviewing its advertising and digital accounts. The reviews are being managed separately by AAR.

Image by Paul Dodds. SSE: reviewing its advertising and digital accounts

Image by Paul Dodds. SSE: reviewing its advertising and digital accounts

SSE has sent a request for information to agencies. The advertising brief will cover brand advertising, while the digital account will span design and digital build.

The company, which incorporates the suppliers Southern Electric, Scottish Hydro and Atlantic, is looking to boost its advertising activity amid a shake-up of the energy sector.

Government plans revealed at the end of last year will force energy brands to start placing customers on the cheapest plan. Following the announcement, SSE declared that it would drop its gas bills by 4.5 per cent at the end of March.

The Scotland-based agencies Leith and The Gate currently handle Southern Electric’s advertising.

The e-mail and mobile specialist Communicator Corp works on SSE’s digital activity.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Marketing Manager (Mobile and Social) Creative Recruitment £40000 - £50000 per annum, London