Retail sector to receive £1.8bn boost from 'universal' 4G

By Matthew Chapman, marketingmagazine.co.uk, Monday, 25 March 2013 10:35AM

Britain's retail sector will receive a £1.8bn boost over a year after the "universal" arrival of 4G, according to research by Conlumino retail analysts.

Mobile usage: retail sector expects a boost from 4G

Mobile usage: retail sector expects a boost from 4G

Mobile operator EE has already launched a 4G offering and the remaining operators are expected to launch their own 4G services this summer, in a move that the research claims will see an explosion of mobile shopping.

The mobile retail market will increase by 113% year on year, compared to 2012, claims the research commissioned by eBay.

Conlumino’s study revealed only a third of all UK adults currently use a smartphone for some aspect of their shopping journey such as browsing, price checking or buying.

Some 50.3% of respondents who used their mobiles to shop said they were frustrated by the speed of mobile shopping, while 49.6% also cited reliability as a major frustration.

Olivier Ropars, senior director of m-commerce at eBay Europe, said: "Consumers today want convenience and speed. The arrival of universal 4G will bring with it a more immersive, instant and intimate shopping experience than ever before". 

This article was first published on marketingmagazine.co.uk

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