Clear Channel Outdoor Planning Awards 2013 shortlist revealed

By Staff, campaignlive.co.uk, Monday, 25 March 2013 11:50AM

MediaCom, Mindshare, MEC, MG OMD and Carat have entries on the newly announced shortlist of this year's planning awards, a joint venture between Clear Channel and Brand Republic, along with outdoor specialists Rapport, Posterscope and Kinetic.

Chris Pelekanou, Commercial Director at Clear Channel

Chris Pelekanou, Commercial Director at Clear Channel


In addition, John Ayling & Associates, OMD, Havas Media, Arena Media, UM, Grand Visual, M/Six, M2M, Initiative, Walker Media, RPI, Compass and Cloud also have shortlisted entries for 2013, the seventh year of the awards. Winners of the five award categories and the over all Grand Prize will be announced at an invite-only event on April 24.

Chris Pelekanou, a judge and Commercial Director at Clear Channel, said: "Planning is fundamental to any successful advertising campaign, even more so now that media is increasingly converging. We know that 2012 was a special year for out-of-home advertising with a plethora of euphoric events providing a backdrop to so many memorable outdoor campaigns. The shortlist proves it.

"Choosing between the large number of entries to create a shortlist that reflects the achievement of the industry over the last twelve months was exceptionally tough, and the shortlisted campaigns can be proud to have stood out in the most competitive set of entries in our seven year history."
 
Each of the five category winners will receive a prize of £1,000, while the overall Grand Prize winner will receive £30,000 of advertising space with Clear Channel for the winning client and a luxury short break for two for the winning planner. Last year's winner of the Grand Prize was Digital UK's Yorkshire project, which was entered by MediaCom.

Clear Channel Outdoor Planning Awards 2013: the judges

The judging panel, which convened at Clear Channel's Playground, its new interactive product showroom and meeting space at Clear Channel’s headquarters in Golden Square, was chaired by Philip Smith, head of content solutions and studio at Campaign and Brand Republic Group. Judges included media, advertising and marketing experts from BP, Marks & Spencer, R/GA, MediaCom, ZenithOptimedia, Mindshare, Carat, and the Outdoor Media Centre.

The full list of shortlisted entries for 2013 reads:
 
Best Use of Continuity in Outdoor

BSkyB 'Sky Long Term Holding' entered by Rapport and MediaCom

lastminute.com '2013' entered by MGOMD and Posterscope

Milk Marketing Forum 'Make Mine Milk' entered by Posterscope and John Ayling & Associates

McDonald's, Long Term Holding 'McScore' entered by Posterscope and OMD

Best use of digital in outdoor

Penguin, Jaime's 15 Minute Meals 'Cook it, Snap it, Share it' entered by Havas Media and Posterscope

Eurostar, Amsterdam Route 'Eurostar Live' entered by Posterscope, Arena Media and Cloud and Compass

Microsoft, Windows Phone 'People Powered DOOH' entered by UM and Rapport

Camelot Instants 'Socialising Scratchcards' entered by Havas Media, Posterscope and JJP

News International, The Sun 'Second Sight' entered by Kinetic, M/Six and Grand Visual

Best use of innovation in outdoor

Microsoft, Internet Exporer 9 'The Capitol Tour' entered by UM and Rapport

Unilever 'Marmite Gold' entered by Kinetic, Mindshare and Grand Visual

Nestle Kit Kat 'We Will Find You' entered by Posterscope and Mindshare

Paddy Power 'Ryder Cup Sky Tweets' entered by M2M

Tesco, Tesco.com 'Virtual Grocery Store' entered by Rapport and Initiative

Olympic Development Authority & TFL 'Travel Demand Management entered by Walker Media and Posterscope

Best use of multiple formats in outdoor

Microsoft Xbox 'Halo 4' entered by UM

London Southend Airport '2012 Relaunch' entered by Kinetic and RPI

BSkyB 'Pay TV Difference' entered by Rapport and MediaCom

Olympic Development Authority & TFL 'Travel Demand Management entered by Walker Media and Posterscope

EE '4G launch' entered by Kinetic and MEC

Best use of outdoor in a multi-media campaign

Subway 'Train Hard, Eat Fresh' entered by MediaCom Edinburgh and Kinetic

adidas 'Take the Stage' entered by Posterscope and Carat

Greggs the Bakers 'Taste Rescue Centre' entered by Carat and Posterscope

BSkyB 'Sky Sports F1 Launch' entered by Rapport and MediaCom

Channel 4 'Paralympics' entered by OMD and Posterscope

For more information on the awards please visit www.clearchannel.co.uk/planningawards.


This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs