Yahoo snaps up mobile app Summly
By Gordon MacMillan, mediaweek.co.uk, Tuesday, 26 March 2013 09:21AM
Yahoo has bought Summly, the news app created by London teenager Nick D'Aloisio, for a reported $30m (£20m), as it struggles to turn itself and its lacklustre business around.
Summly summaries news stories for quick reading on mobile devices. It was created two years ago by the 17-year-old D'Aloisio.
It delivers snapshots of stories, giving users a simple, elegant and fast way to find news. For publishers, Summly technology offers a new approach to drive interest in stories and reach mobile users who want information on the go.
Yahoo says it plans to close it and quickly removed from the app store. D’Aloisio, now a multi-millionaire, will work for Yahoo in London until he finishes school. He will then move to the company's Sunnyvale headquarters in Silicon Valley.Follow @gordonmacmillan
This article was first published on mediaweek.co.uk
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Brand & Packaging Manager Ball & Hoolahan £36,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £40,000 per annum, South West England
- Category Manager Ball & Hoolahan £50,000 per annum, South East England
- Digital Consultant Ball & Hoolahan £70,000 per annum, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne