Yahoo snaps up mobile app Summly
By Gordon MacMillan, mediaweek.co.uk, Tuesday, 26 March 2013 09:21AM
Yahoo has bought Summly, the news app created by London teenager Nick D'Aloisio, for a reported $30m (£20m), as it struggles to turn itself and its lacklustre business around.
Summly summaries news stories for quick reading on mobile devices. It was created two years ago by the 17-year-old D'Aloisio.
It delivers snapshots of stories, giving users a simple, elegant and fast way to find news. For publishers, Summly technology offers a new approach to drive interest in stories and reach mobile users who want information on the go.
Yahoo says it plans to close it and quickly removed from the app store. D’Aloisio, now a multi-millionaire, will work for Yahoo in London until he finishes school. He will then move to the company's Sunnyvale headquarters in Silicon Valley.Follow @gordonmacmillan
This article was first published on mediaweek.co.uk
- Marketing Manager Brand Recruitment £30000 - £45000 per annum, Luton
- Designer createselect circa £35K pa, depending on experience, London (Central), London (Greater)
- Brand Manager Werther's Original Werther's Original Excellent salary + benefits, Surrey / Middlesex / Hampshire / Berkshire borders
- Campaign Marketing Manager - Bristol - Full & Part Time Sanderson Recruitment £28305.00 - £34965.00 per annum, Bristol
- Group Account Director with Digital Creative Agency Gemini Search £70000 per annum + 10k bonus + benefits, City of London
- Tesco Clubcard uses Twitter to pick out Christmas gift ideas
- Samsung launches first Christmas TV campaign in the UK
- ASA bans 'strongly sexual' Giffgaff ad
- In pictures: Campaign Media Awards 2014
- Hammerson uses automated mechanical model to showcase Christmas gifts
- Freeview launches singing toys campaign