JWT India fires team behind controversial Ford ads
The JWT India creative team responsible for a series of print ads featuring images of scantily clad bound and gagged women in the back of a Ford car, has been fired.
The ads, which were not approved by JWT’s client Ford, were posted on the website Adsoftheworld.com last week, but were subsequently removed.
However, they had already attracted worldwide condemnation given that India has been embroiled in a series of shocking sex attacks on women, including the gang rape of a student on a Delhi bus.
In a statement, JWT said: "After a thorough internal review, we have taken appropriate disciplinary action with those involved, which included the exit of employees at JWT.
"These were necessary steps owing to the direct accountability of the concerned individuals, as we work to ensure that both the right oversight and processes are strictly enforced so that this never happens again."
This article was first published on campaignlive.co.uk
- Digital Operations Manager Tottenham Hotspur Football Club Up to £55,000 + Bonus, North London
- Head of Marketing - Industry Leading Company - Kent Ninesharp £75000 - £85000 per annum + Car Allowance, Bonus + Benefits TBC, Folkestone
- Account Director - Events The Great & The Good Negotiable, London
- Digital Marketing Controller - Sky Store (12m contract) Sky Negotiable, London
- Junior Affiliate marketing executive Salt £150 - £200 per day, City of London
- Virgin Media 'night owl' ad to break in Gogglebox
- Johnnie Walker calls global ad review
- Kevin Dundas leaves Droga5 Europe
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Testicular cancer awareness campaign launches comedy show
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity