Dentsu's Aegis Media wins £20m global Burberry account
Dentsu's Aegis Media has landed its first global win in the form of the £20m media planning and buying duties for British luxury fashion brand Burberry.
Aegis Burberry Media Network will be centrally coordinated out of Vizeum offices in London, UK.
The fashion business is the first global win for Aegis Media following the completion of its £3.2bn sale to Japan’s giant Dentsu network last week.
The account is believed to be worth in excess of £20m across Europe and North America, with the lion's share – £13m – being spent in the US, where it will be handled by Carat. Not included in the headline figure, Burberry's media business in Asia-Pacific is said to be worth an additional £50 million, although this has not been verified by the client.
In the UK, Burberry’s £2m business will be handled by Vizeum, which is looking to bolster its client roster following last week’s £30m loss of Coca-Cola to MediaCom.
More than 60% of Burberry’s media business is directed towards digital, and will include regional teams from Carat, Posterscope, Isobar and iProspect.
This article was first published on campaignlive.co.uk
- International Account Director - Media Agency (Benelux & Scandinavia Regions) Silverdrum £45,000 + benefits, London (Central), London (Greater)
- Global Business Director Twist Recruitment £90000.00 - £100000 per annum, City of London
- Senior Digital Marketing Manager - £60K - Fashion - Buckinghams Salt £55000 - £65000 per annum, Buckinghamshire
- Italian Marketing Executive, Travel, Soho Blue Skies Marketing Recruitment £27000 - £30000 per annum, Benefits: +Bonus & Benefits, London
- Private Bank - Digital Marketing, eCRM Campaign & Marketing Operations Manager - Associate - London J.P.Morgan JPMorgan Chase & Co. offer an exceptional benefits program and highly competitive compensation., Knightsbridge
- Oreo eclipses The Sun in celestial stunt
- Katharine Viner becomes first female editor-in-chief of Guardian News & Media
- Why Viacom spent £120m extending Channel 5's Big Brother deal for three more years
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Comparethemarket.com offers two for one cinema tickets with Meerkat Movies
- Google's European leader says viewing habits are 'changing dramatically'