Pepsi Max unveils global Beyonce campaign
Pepsi Max has launched a global ad campaign featuring Beyonce, which will air in the UK from Tuesday.
The "mirrors" campaign launched globally online today across 70 countries.
The campaign by 180 LA features Beyonce’s new track ‘Grown Woman’ and shows the superstar singer in different outfits with various personalities from her past.
They inlcude "Bootylicious" Beyonce, "Sasha Fierce" and "Crazy in Love" Beyonce. As the ad progresses, the singer recreates her most memorable dance moves before being inspired to create a fresh, never-before-seen routine.
The ad was created by Aramis Israel and Julia Tsao. It was directed by Jake Nava through Believe Media.
At the end of last year Pepsi re-signed the pop star as a brand ambassador under its 'Live For Now' campaign.
Beyoncé has worked with Pepsi for more than a decade and has starred in other international campaigns alongside Jennifer Lopez, David Beckham, P!nk and Britney Spears.
Brad Jakeman, president, PepsiCo Global Beverages Group, said: "While this advertising is the first phase of our wide-ranging collaboration, we are also co-developing ways to engage fans around Beyonce’s upcoming 'Mrs Carter Show World Tour' and incubating a lot of other cool creative content together to entertain our fans, create indelible moments and continue to shape pop culture."
This article was first published on campaignlive.co.uk
- Web Analyst Jet2.com Negotiable, Leeds
- Database Marketing Analyst Jet2.com Negotiable, Leeds
- Creative Account Director - OOH Agency - Planning team! SAVVY Media Ltd £35-40K, London (Greater)
- GRAPHIC/WEB DESIGNER (Print, Digital, Marketing) Creative Recruitment £19000 - £23000 per annum, Welwyn Garden City
- Affiliate Executive - huge clients, massive agency!!! SAVVY Media Ltd £25-28K, London (Greater)
- Gogglebox's Stephen and Chris launch EE TV
- Tiffany continues story of gay couple in TV ad
- Cannes Lions launches 'cheaper than redundancy' campaign
- Archant hires former ITV sales director as first chief commercial officer
- Burberry to feature tweet-activated camera during catwalk show
- Lego wins the Oscar's brand gong