Former IPC director Richard Johnstone joins UPP
By Ian Darby, campaignlive.co.uk, Friday, 05 April 2013 10:43AM
UPP, the independent agency that launched last year, has appointed the former Marie Claire publishing director and IPC Southbank board director Richard Johnstone as managing partner.
Johnstone will join founders Peter Thomson and David Coates at UPP, which works on building and managing agency rosters for clients.
UPP launched last November with clients including Jazz FM and International Sports Events Consulting. It has an informal relationship with Publicis Groupe agencies and offers channel planning alongside agency relationship management.
During his 20-year career, Johnstone has experience of magazine brands including Wallpaper*, Loaded and Marie Claire. He worked in ad sales at Emap, Dennis Publishing and Ministry of Sound before joining IPC Ignite and then IPC Southbank.
Thomson said: "Richard is an amazing thinker, fantastic communicator and brand marketer. His practical knowledge of content creation, brand development and how media owners operate, will provide UPP and its clients with the insight and support needed to grow their businesses and create brilliant campaigns."
Johnstone said: "UPP provides clients with a structure, methodology and access to a roster of 20-plus globally famous agencies that will make marketing directors more effective than ever in delivering brilliant campaigns and results. I cannot wait to get started."
This article was first published on campaignlive.co.uk
- Agency Account Executive - truly exciting multi-solution sell Ultimate Asset £35000 - £40000 per annum + Bonus + great benefits, West End
- Agency Group Head - exciting real-time social platform! Ultimate Asset £60000 - £70000 per annum + bonus, West End
- HEAD OF PROJECTS - DIGITAL AGENCY Live Recruitment Negotiable, City of London
- Ecommerce Content Manager - Travel brand - £40K + bonus Salt £38000 - £42000 per annum, London
- SEO/Social Media Executive Blue Skies Marketing Recruitment £23-28k + Benefits, Manchester
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Black horse returns in new Lloyds Bank campaign
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy