Havas launches digital agency in China
Havas has launched a digital agency in China called Socialistic, which is part of Havas Worldwide Digital and is being headed up by former Wunderman UK chief Brendan Tansey.
The agency will specialise in digital work in Greater China, with a strong focus on social media, which is growing fast in China where it has its own range of social networks including the likes of Twitter-like service Sina Weibo.
Tansey, who left Wunderman last June, will be chief executive. He spent five years at Wunderman after joining from Euro RSCG Australia, where he was also chief executive.
David Jones, chief executive of Havas, said that China was at the beginning of a new generation of global brands and the next wave of social innovation.
He said: "Brendan's task will be to continue the exciting growth trajectory of our digital business in China. I am delighted to welcome him back to the Havas Group and excited about the impact he can make creating a world class digital agency."
During his time with Euro RSCG (now Havas Worldwide), Tansey founded digital agency Euro RSCG Interaction in Sydney and helped to build a digital network across Asia.
Tansey said: "I'm immensely excited to be starting an agency in the greatest market in the world. I firmly believe China's more collective mindset will generate the next wave of the social revolution with platforms like WeChat and Weibo being the evidence.
"Combine that with what's happening economically and the speed of brand evolution, and there could be no more exciting place to build a social agency right now."
The agency opens its doors with a staff of 20 people based in Shanghai. Clients include Jala, Ivory baby, Peugeot, Danone infant nutrition, Hersheys, Freescale and Seagate.Follow @gordonmacmillan
This article was first published on brandrepublic.com
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Brand & Packaging Manager Ball & Hoolahan £36,000 + c/a, London (Central), London (Greater)
- Brand Manager Ball & Hoolahan £40,000 per annum, South West England
- Category Manager Ball & Hoolahan £50,000 per annum, South East England
- Digital Consultant Ball & Hoolahan £70,000 per annum, London (Central), London (Greater)
- Google's European leader says viewing habits are 'changing dramatically'
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne