Agency: Wieden & Kennedy London
campaignlive.co.uk, Friday, 05 April 2013 12:49PM
Coors Light, the sponsor of the snowboarding and skiing festival in Austria, Snowbombing, knew how to lift people’s spirits by offering a free bottle of beer to anyone able to play the panpipes made from Coors Light bottles to the song, ‘Take my breadth away’ – as featured by Jean-Claude Van Damme in the TV ad.
Many managed to complete the seemingly difficult task, but others were left out in the cold and piste off.
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This article was first published on campaignlive.co.uk
Agency: Bartle Bogle Hegarty