Innocent revives 'Juicy' branding for This Water range
By Matthew Chapman, marketingmagazine.co.uk, Monday, 08 April 2013 12:16PM
Innocent has decided to reinsert the word "juicy" into its flavoured water products, after switching from Juicy Waters to This Water six years ago.
The Coca-Cola-owned drinks range has rebranded This Juicy Water and is stocking the newly branded product in retailers, including Sainsbury’s.
After rebranding as This Water in April 2007, the drink fell foul of the advertising watchdog a year later for running a poster campaign that failed to inform consumers there was up to 42g of sugar in each bottle.
Drinks giant Coca-Cola, which increased its stake in Innocent Drinks to more than 80% in February, has also had some of its Vitamin Water ads banned for misleading claims. One was banned by the Advertising Standards Authority for claiming Vitamin Water was "nutritious" despite having an equivalent of up to five teaspoons of added sugar in each drink.
This article was first published on marketingmagazine.co.uk
- Social Media Manager/Director Pitch Consultants £Highly competitive + benefits, Leicestershire
- Senior Online Trading/Commercial Manager Pitch Consultants £Highly competitive + benefits, Leicestershire
- Video Sales Account Manager Salt £35 - £45 per annum + Com, City of London
- Senior Planner Buyer Dot-Gap £35k, London (Central), London (Greater)
- Assistant Brand Manager Ball & Hoolahan £28,000 per annum, South East England
- Google's European leader says viewing habits are 'changing dramatically'
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Tesco media review pits Initiative against MediaCom and ZenithOptimedia
- Land Rover to move global ad account into Spark44
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne