Innocent revives 'Juicy' branding for This Water range

By Matthew Chapman, marketingmagazine.co.uk, Monday, 08 April 2013 12:16PM

Innocent has decided to reinsert the word "juicy" into its flavoured water products, after switching from Juicy Waters to This Water six years ago.

Juicy Water: Innocent rebrands This Water

Juicy Water: Innocent rebrands This Water

The Coca-Cola-owned drinks range has rebranded This Juicy Water and is stocking the newly branded product in retailers, including Sainsbury’s.

After rebranding as This Water in April 2007, the drink fell foul of the advertising watchdog a year later for running a poster campaign that failed to inform consumers there was up to 42g of sugar in each bottle.

Drinks giant Coca-Cola, which increased its stake in Innocent Drinks to more than 80% in February, has also had some of its Vitamin Water ads banned for misleading claims. One was banned by the Advertising Standards Authority for claiming Vitamin Water was "nutritious" despite having an equivalent of up to five teaspoons of added sugar in each drink.

This article was first published on marketingmagazine.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs

  • Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
  • Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
  • Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
  • Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
  • Innovation Senior Brand Manager Ball & Hoolahan £48,000 + Car/Car Allowance, South East England