Ben & Jerry's and Martha Lane Fox back ethical 'Sundae School'
Ben & Jerry's, the Unilever-owned ice cream brand, is offering aspiring entrepreneurs the chance to meet ethical business people, including Martha Lane Fox and Jo Fairley, through a series of Sundae School interactive workshops.
The CSR drive aims to identify Europe's top "socially conscious entrepreneurs" and connect them with established entrepreneurs, including Lane Fox, the founder of Lastminute.com, and Fairley, Green & Black's founder.
Attendees will get the chance to take part in the Pitch To Your Hero competition to win feedback and tips from business experts.
Those who are invited to pitch their business ideas will win a year's supply of Ben & Jerry's ice cream.
The Sundae School sessions, the first of which will be held on Thursday 25 April in London, are running alongside the brand's wider Join Our Core initiative, in conjunction with social entrepreneur network Ashoka.
The winners of Join Our Core will receive cash funding towards their business and get their company's logo printed on Ben & Jerry's tubs.
Jerry Greenfield, co-founder of Ben & Jerry's, said Sundae School and Join Our Core are designed to "help inspire" potential entrepreneurs "take that first step".Follow @mattchapmanuk
This article was first published on marketingmagazine.co.uk
- Artworker Fashion & Retail Personnel Consultancy £23000 - £25000 per annum + Outstanding Benefits!, London
- SENIOR ACCOUNT MANAGER - Integrated Shoreditch Agency - Financial Services - £30-38k Judi Patton £30k-38k, Shoreditch, London
- Head of Inbound (SEO and Content) dmpeople Between £60,000 and £80,000 plus bonus and benefits, London
- Regional Shopper & Market Insights Manager Ball & Hoolahan £55,000 per annum, Asia
- International Trade Planning Manager Ball & Hoolahan £42,000 per annum, London
- Campaign Viral Chart: Amazon's drones topple van Damme
- Shazam reveals most tagged ads of 2013
- Ogilvy poaches McDonald's creative director for Unilever role
- VCCP, MediaCom, Lida and SapientNitro among Campaign's Agencies of 2013
- More evidence of strong TV spend in second half of 2013
- New year's resolution: learn to code in 2014