WPP's Banner Corp joins MediaCom network
By Louise Ridley, campaignlive.co.uk, Tuesday, 09 April 2013 03:32PM
MediaCom Worldwide has launched a new unit focusing on technology marketing, through a partnership with fellow WPP agency Banner Corp.
The new unit, MediaCom Banner, will target the B2B needs of technology clients. Banner Corp’s former managing director Rupert Denny will lead the new initiative as director and head of MediaCom Banner.
The 11-strong MediaCom Banner team will work closely with MediaCom’s Business Science and MediaCom Mobile teams, servicing clients in the network.
The hub will be based in the MediaCom London office as part of the international team.
Gavin Duke, the managing partner at MediaCom International, said: "The growing influence if sophisticated technology in all aspects of life demands extremely deep knowledge and experience.
"There are few agencies as skilled and respected as Banner, and we can’t wait to make its team part of the MediaCom family."
Banner was founded in 1984 and provides media services to technology clients. In 2004 Banner sold 60% of its business to Y&R, which was then bought by WPP. The Martin Sorrell-led WPP has had full ownership of Banner since 2007.
This article was first published on campaignlive.co.uk
- Global Insight manager | World leading OTC company Elizabeth Norman International £50000 - £60000 per annum + Car + bonus , London
- Analyst / Senior Analyst - Clientside Hasson Associates £30000 - £35000 per annum, London
- ACCOUNT MANAGER Live Recruitment £25000 - £30000 per annum + Bonus + Benefits, West Midlands
- SENIOR PLANNER - INTEGRATED AGENCY Live Recruitment Negotiable, Leicestershire
- DIGITAL STRATEGY MANAGER - INTEGRATED MARKETING AGENCY Live Recruitment £30000 - £35000 per annum, East Midlands
- Google's European leader says viewing habits are 'changing dramatically'
- Land Rover to move global ad account into Spark44
- Martin Sorrell talks Maurice Lévy, Tesco, and the global outlook
- Viacom to bring Breaking Bad to Freeview with Spike launch
- 'Advertisers are snake oil salesmen', says Peter Oborne
- Group M retains £80m Lloyds media