Senior ad figures salute Thatcher
By Staff, campaignlive.co.uk, Thursday, 11 April 2013 08:00AM
Senior Tory advertising figures this week paid tribute to Baroness Thatcher, following her death on 8 April.
Jeremy Sinclair, the chairman of M&C Saatchi who worked on the "Labour isn’t working" campaign that helped Thatcher win power in 1979, told Campaign: "Mrs Thatcher single-handedly lifted Britain out of the postwar doldrums. More than that, she bought great ads."
Meanwhile, Lord Bell, the Bell Pottinger Private chairman who was the managing director of Saatchi & Saatchi when Thatcher was elected as prime minister, said: "We’ll never see the like of her again. She was one of the great prime ministers of all time and transformed people’s lives."
Thatcher’s approval of the "Labour isn’t working" campaign had an impact on political advertising over the following two decades.
Sir Chris Powell, the former BMP DDB chairman, worked on a series of election campaigns for the Labour Party. He told Campaign in 2000: "You come up with a poster [‘Labour isn’t working’] with that impact once in a generation. Labour, quite rightly, wanted one. When we hadn’t provided it, they started talking to all sorts of people."
Arguably, Thatcher’s other contribution to the advertising business in the 80s was her aggressive privatisation programme that led to heavy spending on activity including Young & Rubicam’s 1986 "if you see Sid, tell him" campaign for British Gas.
Despite the tributes from friends and former colleagues, national press reporting of Thatcher’s legacy was mixed, ranging from the Daily Mail’s front-page headline "The woman who saved Britain" to the Daily Mirror’s "The woman who divided a nation".
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Account Director Purple Consultancy £45000 - £55000 per annum, London (Central), London (Greater)
- Digital Account Director Purple Consultancy £50000 - £75000 per annum, London (Central), London (Greater)
- Product Design Manager Blue Skies Marketing Recruitment £40000 - £55000 per annum, Merseyside
- Comms Acount Director- Leading Beauty FMCG - £55K Ultimate Asset £45000 - £55000 per annum, London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film