Marks & Spencer opens talks with agencies over CRM task
Marks & Spencer is seeking an agency to handle its CRM account.
The retailer has approached a number of agencies directly ahead of a pitch process.
M&S appointed CMW as its last retained direct marketing agency in 2008 after a pitch. However, the agency has not worked with the retailer for the past couple of years, after M&S brought its CRM activity in-house.
Last month, the retailer moved further away from celebrity fronted marketing, such as the Rosie Huntington-Whiteley 2012 lingerie campaign, when it unveiled its first seasonal outdoor brand campaign for three years. Created by Rainey Kelly Campbell Roalfe/Y&R, the ads aimed to demonstrate the retailer’s "craftsmanship and innovation".
The M&S Christmas campaign, "the greatest hits", showed a range of M&S products including shoes, toiletries and kidswear, marking a shift from the 2011 campaign starring contestants from The X Factor. The retailer has also focused much of its marketing activity on digital, using social media.
The winning agency will work alongside the retailer’s advertising agency, RKCR/Y&R, and its media agency, Walker Media.
This article was first published on campaignlive.co.uk
- Digital Project Manager Kingsgate Recruitment to £35,000 - £40,000, Waterloo Station, London (Greater)
- Social Media Manager Kingsgate Recruitment to £40,000 + Excellent Benefits, Putney Heath Roehampton, London (Greater)
- Email Marketing Executive Kingsgate Recruitment to £25,000 - £30,000, Wimbledon Park, London (Greater)
- Senior AV Planner Aspire £28000.00 - £32000.00 per annum, London
- Marketing Executive Kingsgate Recruitment to £25,000 - £30,000, Clapham Town, London (Greater)
- Adam & Eve/DDB wins 2014 IPA Effectiveness Awards Grand Prix
- Enjoyed getting an hour back on Sunday? You'll get years back if you stop smoking, says charity
- Tiffany & Co hires MEC for $100m global media
- Mattessons Fridge Raiders campaign delivers AI robot to YouTube gamer
- Facebook and Airbnb sign up to D&AD New Blood
- HSBC launches Anyone's Game golf campaign