Agency: Bartle Bogle Hegarty
Zurich’s marketing will be provided by an integrated network leadership team (NLT) led by McCann Worldgroup and leaning on resources from McCann Erickson, UM and MRM.
Once the contract between IPG and the insurance brand has been signed, the NLT will work with all divisions of Zurich in all regions across the world to bring the insurance brand "efficiently and effectively" to life.
IPG’s proposition beat two groups with a prior relationship with the brand, including WPP, which is the incumbent for the media business through Mindshare, and Publicis Groupe, whose Publicis Worldwide holds the creative account.
Zurich has not previously had a dedicated digital shop.
Michael Roth, the chairman and chief executive of Interpublic Group, said: "We are honoured to be selected by Zurich and to have the opportunity to contribute to their business in a meaningful way globally.
"This kind of integrated model is one that we have championed at our company, and it's a model that's tailor-made for a company like Zurich."
Campaign broke the news of the interdisciplinary Zurich review in March.
This article was first published on campaignlive.co.uk