Marketing revolution needed to catch up with technology, says Rory Sutherland
By Magda Ibrahim, campaignlive.co.uk, Thursday, 06 June 2013 12:03PM
Ogilvy Group vice-chairman Rory Sutherland argues that a revolution is needed in marketing to match the past decade's digital strides, in the latest Campaign Talking Inspiration films.
Sutherland said: "In the next ten to 15 years, having had a massive growth spurt in digital in terms of what is technically possible, the next innovation will be at the other end of the tube.
"We need a marketing and human brain science revolution to match the electronic revolution."
Sutherland has shared his views on the use of Twitter, creating value, and direct marketing in the latest set of films in Campaign's Talking Inspiration series, presented by Marc Nohr.
In the videos, Sutherland said: "People themselves don’t know many of the mechanisms they use when making a purchasing decision. The fact that most of our decision-making processes are beyond conscious access seems to put most of research at a dangerous angle."
Don’t miss the outspoken vice-chairman of Ogilvy Group UK sharing his opinions in the new videos on Audi drivers, the power of a name, and how he considers himself a "mental fluffer".
This article was first published on campaignlive.co.uk
- Account Manager Direct Recruitment Up to £30,000, London (Greater)
- Digital Producer/ Digital Project Manager Purple Consultancy £30000 - £35000 per annum, London
- Senior Designer x 2 Purple Consultancy £30000 - £40000 per annum, Manchester
- Designer / Artworker Purple Consultancy £20000 - £30000 per annum, Birmingham
- CRM Manager Stopgap £40000 per annum, London
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Haig Club launches David Beckham ad
- Blinkbox readies campaign to promote its cinema links
- Doctor Who online game gets kids coding
- Google UK ad revenues climb 17% to $1.6bn