Y&R's digital arm expands into South Africa
VML, the WPP creative digital agency, has expanded into South Africa by acquiring a majority stake in local shop Native for an undisclosed sum.
The deal is still subject to regulatory approval but, if all goes ahead, it will gift VML a presence in both Johannesburg and Cape Town. The joint venture will be called Native VML.
Native, which was formed in 2010 after a merger of three agencies, posted unaudited revenues of approximately ZAR80 million (£5.17 million) for the year ended 28 February 2013.
The agency’s clients include Nedbank, GM, Pernod, Nestlé and L'Oreal.
News of the Native acquisition comes just weeks after VML announced that it had acquired a minority stake in the Polish interactive agency, Heureka.
Jon Cook, president and chief executive of VML, said: "Our global expansion is following a very simple strategy — taking great care in finding the right partner — strong capabilities, of course, but also the right fit in terms of people and culture.
"We know Native is an extraordinary match on all counts and a great platform for us as we look to build our brand further in the African market."
VML, which is part of WPP’s Y&R arm, was founded in 1992. Clients include Coors and Coors Light, the English Premier League, Kellogg’s and Microsoft.
This article was first published on campaignlive.co.uk
- Deputy Creative Director - Integrated/shopper agency The Industry Club London Ltd £75,000, London (Greater)
- Comms Acount Director- Leading Beauty FMCG - £55K Ultimate Asset £45000 - £55000 per annum, London (Central), London (Greater)
- Digital Account Manager - SPORTS BRAND - £35K Ultimate Asset £30000 - £35000 per annum, London (Central), London (Greater)
- Digital Account Manager! BRAND LED ACCOUNTS!! Ultimate Asset £30000 - £35000 per annum, London (Central), London (Greater)
- Senior Account Manager - Branding up to £39k Network Career Consultants £30000 - £39000 per annum, London (Central), London (Greater)
- Want a tactical ad? Should have gone to Specsavers
- Maxus confirmed as world's fastest growing media agency
- Greenpeace dresses up cats to help save tigers from extinction
- Why 2014 won't be the year of mobile advertising
- ITV's Adam Crozier: 'Work to be done' after losing out to C4 during World Cup
- Palestinian and Israeli bereaved families unite for 'anti-conflict' film