Robinsons and adidas honour Andy Murray's Wimbledon triumph
By Louise Ridley, campaignlive.co.uk, Monday, 08 July 2013 11:52AM
Wimbledon sponsor Robinsons has released a new version of a 2009 ad, edited to incorporate Andy Murray's historic victory at yesterday's tennis final.
Murray took home the men’s singles title, becoming the first British man to do so in 77 years.
A spokeswoman said Bartle Bogle Hegarty was "finally able" to run the ad, which originally aired in 2009. It features people celebrating a British champion and is accompanied by a voiceover that says, "it will happen again, and we'll be proud to be part of it".
The ad has now been updated and ends with the line, "worth the wait wasn't it?".
The brief was to capture the excitement of a British player winning Wimbledon, a scenario that came true yesterday when 17.3 million people watched Murray beat the world number one Novak Djokovic in straight sets.
Robinsons has sponsored Wimbledon since 1935 and is the second-oldest partner to the tournament after Slazenger.
Meanwhile, Murray’s sponsor adidas tweeted a celebratory image of Murray from its @adidasUK Twitter account, overlaid with its logo and the word: "Wimbledone". The message, which was written in house, has had more than 3,000 retweets.
This article was first published on campaignlive.co.uk
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