Peter Crouch signs up for Virgin Media BT Sport push
Peter Crouch stars as a footballer who has inadvertently signed to a pub team in the latest ad for Virgin Media created by Bartle Bogle Hegarty.
The ad, which promotes the availability of BT Sport on the Virgin Media platform, uses the strapline: "Make sure you start the season with the right team" and reunites Crouch with his former boss Harry Redknapp who provides the voiceover.
The campaign spans TV, print and online and breaks this evening with media planning handled by Fifty6.
Richard Larcombe, the director of advertising and sponsorship at Virgin Media, said: "Peter joins our winning team of sporting superstars, Usain Bolt and Mo Farah, as BT Sport kicks off the action on Virgin TV.
"By signing to Virgin Media this season, our customers can enjoy every minute of the Barclays Premier League action, Aviva Premiership rugby and a whole world of sport from both BT Sport and Sky Sports.
"With the majority of our pay-TV customers watching BT Sport for no extra cost, Virgin Media customers are onto a winner."
This article was first published on campaignlive.co.uk
- Affiliates Executive - No. 1 Agency! GoodEgg Digital Circa £25k + Exceptional Benefits, Central London
- Digital Display Manager - Leading Agency GoodEgg Digital £Neg + Great Benefits, South East England / London (Central), London (Greater)
- Senior Marketing Director - 9-12 month FTC Comedy Central £competitive, Camden, London (Greater)
- Assistant Brand Manager Ball & Hoolahan £26,000 per annum, London (Central), London (Greater)
- Community Manager | £26-30K, depending on experience. Dynamic New Alliances Up to 30K + Benefits, Central London
- Philips launches campaign for app-controlled lightbulbs
- Sorrell warns of Scotland becoming an 'outlier' and the UK 'diminished' by a Yes vote
- Publicis boss Maurice Lévy to step down in 2017 amid board shake-up
- Sometimes collaboration, not innovation, can be the key to winning campaigns
- Virgin Trains spends £8 million on advertising to refocus on its brand
- WPP challenges Govt review