Brandhouse nets Guinness World Records strategy brief
By Simon Nias, campaignlive.co.uk, Wednesday, 11 September 2013 12:19PM
Guinness World Records, the global authority on record-breaking achievements, has appointed Brandhouse to overhaul its brand strategy ahead of its 60th anniversary next year.
Brandhouse had been tasked with extending the brand's global reach through new channels, while driving consumer engagement across new audiences.
Samantha Fay, senior vice president of global marketing, Guinness World Records, said: "This is an incredibly exciting time for Guinness World Records. We've spent 60 years at the pinnacle of record-breaking achievement and earned an iconic position in the minds of children and families worldwide.
"As we enter our Diamond year we aim to cultivate new audiences, new formats and new business partners, and use the powerful emotion ingrained in our brand to make all our audiences feel officially amazing."
The new brand strategy, which is expected to be unveiled in early 2014, will be the first project for newly-promoted creative director Bronwen Edwards.
Edwards, who has stepped up from deputy creative director to her new role, said: "Having grown up with the Guinness World Records, this is a hugely exciting opportunity for Brandhouse to undertake.
"We're privileged to be helping the brand extend its global footprint through new channels and building its emotional connection with consumers across all platforms."
Edwards, who started her career as a designer at Coley Porter Bell before joining Brandhouse eight years ago, will also work across the agency's existing client portfolio, including Britvic and Asda, while heading up new work for recent wins Olives Et Al and Lupetta.
This article was first published on campaignlive.co.uk
- Account Director Stopgap £43000 - £46000 per annum, London
- Marketing Executive Ball & Hoolahan £23,000 p.a., South East England
- Brand Manager Ball & Hoolahan £40,000 p.a., London (Greater)
- European SBM Ball & Hoolahan £45,000 p.a., London (Greater)
- Marketing Executive Ball & Hoolahan £27,000 p.a., South East England
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Black horse returns in new Lloyds Bank campaign
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy