Enter loses £18m Harveys ad account
Harveys, the furniture store, has shifted its £18 million advertising account out of Enter and into Uber.
Enter, formerly known as HMDG, had worked on the brief for more than two years. The retailer had previously worked with the production company Velvet for its sponsorship of ‘Coronation Street’.
The Sheffield-based Uber has been briefed with shifting from solely price-led promotions to a campaign that shows the decision making process that shoppers make when buying furniture.
Greg Grimmer, one of the founding partners, left at the same time, while Al Moseley left in 2009.
This article was first published on campaignlive.co.uk
- Mid Weight Planner - ATL Daniel Marks London £30-£50K + Excellent Benefits, Central London
- Campaign Planner, Media, London, £22k Blue Skies Marketing Recruitment £18000 - £22000 per annum, Benefits: bonus & benefits, London
- Partner Marketing Manager PSD Group Up to £50,000 + Benefits, Surrey
- Senior Account Manager - B2B (ongoing/temp to perm) Stopgap £170 - £180 per day, London
- Junior Account Manager x2 AF Selection £20,000 - £25,000 , Greater Manchester
- Campaign Viral Chart: Pepsi tops Coke with Jeff Gordon test drive
- Iris and Cheil big winners at MAA Best Awards
- Twitter attracts more ads, but rates tumble 67%
- Greenpeace protests outside Saatchi & Saatchi London office
- Kevin Bacon, Google Glass and Julian Assange: the SXSW weekend in tweets
- Halifax releases 'holiday dad' campaign