Agencies vie for 2015 Rugby World Cup brief

By James Swift, campaignlive.co.uk, Thursday, 17 October 2013 07:00AM

The body organising the first Rugby World Cup to be hosted by England this century is looking for agencies to help promote the tournament.

RFU: eyes media and ad shops

RFU: eyes media and ad shops

England Rugby 2015, part of the Rugby Football Union, wants to work with a creative shop and a media agency in the run-up to the competition and has issued a brief that includes a ticket sales campaign.

The body is handling the pitch itself and has already asked agencies for credentials. England Rugby 2015 will hold a competitive pitch later this year that will be run as a tender.

The RFU’s relationship with Bartle Bogle Hegarty, which handles its advertising, is not affected.

The 2015 Rugby World Cup has grown in popularity since it was first held in England – along with France, Ireland, Scotland and Wales – in 1991. The 2015 tournament is expected to sell around 2.5 million tickets.

This article was first published on campaignlive.co.uk

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