Manning Gottlieb OMD lands TSB media brief

By Louise Ridley, campaignlive.co.uk, Thursday, 21 November 2013 07:00AM

TSB, the bank formed after the split of Lloyds TSB, is set to appoint Manning Gottlieb OMD as its first media planning and buying agency.

TSB: hands brief to Manning Gottlieb OMD

TSB: hands brief to Manning Gottlieb OMD

MG OMD will take on the £30 million account after a final shoot-out against Vizeum. MediaCom was involved at an earlier stage.

The bank had to cut its ties with the previous Lloyds Banking Group incumbent, MEC, after the group was forced to split into Lloyds Bank and TSB due to a European Commission ruling.

The appointment completes TSB’s roster, which includes Joint for advertising and Havas EHS for direct marketing.

TSB launched in September with a multimedia campaign, created by Joint, playing on its heritage as a community bank. It declined to comment on the news.

This article was first published on campaignlive.co.uk

X

You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs