Barclays calls global agency roster review
Barclays is conducting a review of all of its agency relationships in a process managed by Oystercatchers.
The review – which is thought not to be the precursor to a wider pitch – was instigated by Antony Jenkins, the group chief executive of Barclays, as part of a drive to find wider efficiencies within the company.
All of Barclays’ 200-plus agency suppliers are affected. The main UK shops are Bartle Bogle Hegarty, which handles advertising; Dare, which works on digital; and Maxus, which looks after media planning and buying
The review may not necessarily lead to a reduction in the roster but is thought to be about finding a better way to work with suppliers – something Jenkins is trying to achieve throughout the group.
The review is expected to be completed by the first quarter of 2014. Oystercatchers declined to comment.
This article was first published on campaignlive.co.uk
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Online Marketing Manager Blue Skies Marketing Recruitment £35000 - £40000, Peterborough
- Category manager - ontrade / Convenience Jarlett de Grouchy £45000 - £55000 per annum, West London
- SEO Consultant - Rapidly Growing Agency!!! SAVVY Media Ltd £20K - 25K, Luton, Bedfordshire
- Havas partners with Facebook's Atlas for multi-device ad targeting
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again