Lucky Generals in contention for Labour's election account
campaignlive.co.uk, Thursday, 20 March 2014 06:45AM
Lucky Generals has quietly begun working for Labour and looks set to be on the shortlist when the party holds a pitch for its general election account this spring.
On Budget day on Wednesday, the agency unveiled a digital and outdoor ad highlighting Ed Miliband’s flagship campaign on the cost of living. It shows a woman holding up a plastic bag, rather than the Chancellor George Osborne’s Budget box, displaying the words: "We’ve all got budgets George."
Labour officials said Lucky Generals is working on an informal basis but has impressed party headquarters. The start-up is likely to do more work around the May local elections and could be in a strong position to win the general election business.
The Labour leadership wants to use the pitch, which it has brought forward to after the May elections, to see what talents could be at its disposal.
Labour sources stressed that no decisions on the make-up of the shortlist had been taken. Other options include TBWA\London, which publicised Miliband’s proposed energy price freeze last autumn, and BMB, which did some work around last year’s local elections.
Saatchi & Saatchi, which Labour used in 2010, will not be part of the process.
This article was first published on campaignlive.co.uk
- CRM and Business Data Analyst Ninesharp £32000 - £40000 per annum + Great Benefits, Slough
- Freelance Production Manager Network Career Consultants £200 - £250 per day, Hertfordshire
- Planner | World-famous media company Nu Creative Talent £45k + extensive benefits, London
- Creative Head (Retail) Dahling Ltd Up to £70,000, London (Central), London (Greater)
- PR and Communications Officer Better Placed Recruitment £25000 - £28000 per annum, Huddersfield
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Doctor Who online game gets kids coding
- Philips launches juicer video campaign with Louis Smith
- Currys PC World launches brand campaign ahead of Christmas
- Argos releases second ad in its latest strategy