Government seeks agency to show apprenticeships are not 'the second choice'
By Louise Ridley, campaignlive.co.uk, Friday, 11 April 2014 08:00AM
The Department for Business, Innovation and Skills (BIS) has called a pitch for an advertising agency to work on a year-long contract to promote apprenticeships to young people.
The Government department is aiming to reposition apprenticeships as a viable option for young people when they finish school, rather than a "second choice" after studying A-Levels or going to university.
This will start with a major campaign in late summer, aimed at young people and people who influence them, such as parents.
A brief was sent out in March, which said BIS would be "significantly increasing our level of ambition for marketing in the coming year."
BIS has approached the agencies on the Government’s creative services roster through the Crown Commercial Service, which handles pitches for government contracts.
The campaign has been devised by No10 and is supported by the Cabinet and the prime minster.
BIS was unable to provide a comment by the time Campaign went to press.
This article was first published on campaignlive.co.uk
- Campaign Marketing Manager EMAP Competitive + Bonus, London (Greater) / London (East), London (Greater)
- Exhibition Designers WRG Live Competitive salary and benefits package dependant upon experience, Manchester, Greater Manchester
- Producer WRG Live Competitve salary and benefits package dependent upon experience, London (Central), London (Greater) / Manchester, Greater Manchester
- Content Manager WRG Live Competitive salary and benefits package, Manchester, Greater Manchester
- Creative Recruitment Consultant, Digital/Direct Marketing Consultancy Direct Recruitment 25k-59k, London (Central), London (Greater)
- Macmillan defends hijacking ice bucket challenge
- Comparethemarket.com first UK brand to run Facebook Premium Video ads
- Game Of Thrones actress stars in online Karen Millen campaign
- Uncle Ben's launches YouTube cooking show
- Twitter launches learning hub for agencies
- Guinness Africa launches 'made of black' campaign with Kanye West ad