Abbott, who was born in 1938, began his career as a copywriter, working at Mather & Crowther, and then moved to DDB London. He was one of the few men in advertising to work under both David Ogilvy and Bill Bernbach.
He founded AMV BBDO with Peter Mead and Adrian Vickers in 1977, and went on to create enduring work for brands including BT, Sainsbury’s and Volvo, among others. Here are some of his creative highlights.
This article was first published on campaignlive.co.uk