Wiktor Skoog, Grey London

campaignlive.co.uk, Thursday, 01 May 2014 11:15AM

Wiktor Skoog 30 planner, Grey London

Skoog, a Swedish national, was born into a family of advertisers and entrepreneurs. This spirit has rubbed off on him – he has launched a wok restaurant and a car dealership, and holds a patent for a gaming table. Skoog’s education is unusual too – he holds a machine technology degree from the Swedish Navy.

His interest in advertising was piqued when his brother, who was studying at Miami Ad School, asked for his opinion on some briefs he was working on. Although his father tried to warn him off joining the industry, Skoog says he found that aspects of entrepreneurship and planning, and the mindsets required to succeed in them, were similar.

Leo Rayman, the head of planning at Grey London, says: "Despite his Scandi-barbarian appearance, I fucking love Wiktor. I call him our ‘Disturbance’ because his unconventional perspectives often radically shift our thinking."

This article was first published on campaignlive.co.uk


You must log in to use Clip & Save

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Campaign Jobs