Adam & Eve/DDB secures fourth Grand Prix in Integrated

By Kate Magee, campaignlive.co.uk, Sunday, 22 June 2014 10:51AM

Adam & Eve/DDB walked away with its fourth Grand Prix at this year's Cannes Lions for its Harvey Nichols Christmas campaign.

The agency’s "I’m sorry I spent it on myself" campaign was awarded the Integrated Grand Prix. It had already won a Grand Prix in Film earlier in the evening and in Promo & Activation and Press earlier in the start of the week.

Adam & Eve/DDB also secured a bronze lion for its "the bear and the hare" campaign for John Lewis. It was the only UK agency to win in Titanium & Integrated.

The USA took home six of the 13 awards.

The Titanium Grand Prix was awarded to Dentsu Tokyo for its "sound of Honda/Ayrton Senna 1989" campaign for Honda, which was also a popular winner at the D&AD Awards a few weeks ago.

Titanium Lions went to Memac Ogilvy Dubai, The Ebeling Group New York and Grey New York.

Forsman & Bodenfors also took gold for its Volvo Trucks work, "the epic split".

This article was first published on campaignlive.co.uk

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