Sex, drugs and rock'n'roll argument fails to save cocaine ad
By Jennifer Whitehead,, brandrepublic.com, Wednesday, 13 March 2002 08:45AM
LONDON - An advertisement alluding to cocaine use and carrying the strapline "VH1: Music TV that's not for kids" has been accused by the advertising watchdog of condoning drug use.
The ad for music TV channel VH1 showed a rolled-up banknote and three differently coloured straws, with the banknote appearing to have a white substance on the end.
VH1 argued that the ad, created by Malcolm Moore Deakin Blayze, did not condone drug use. Furthermore, it said that the white edge of the banknote was a by-product of the Warholesque screen-print style of the ad, which featured images that were slightly out of register.
The advertisers argued that the "sex, drugs and rock'n'roll" cliche summarised the music industry and that to ignore it was against the essence of rock music. VH1 said the allusion to cocaine was vague and that people who saw the poster would understand that it was poking fun at the industry.
While the Advertising Standards Authority accepted the explanation of the white edge on the banknote, it said that with the strapline "Music TV that's not for kids", the poster was implying that it was acceptable for adults to take drugs and thereby condoning illegal drug usage. In upholding the complaint, the ASA told VH1 not to use the image again.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on brandrepublic.com
- Media Advertising Account Manager Archant Basic £30,000 + £9600 bonus, Kensington and Chelsea, London (Greater)
- Business Director Stopgap £60000 - £70000 per annum, London
- Senior Account Manager/ Ad Ops Europe Aspire Mobile c£45,000 + bonus, London (Central), London (Greater)
- Agency Sales Account Director - Mobile Location Advertising Aspire Mobile c£70,000 + 50% bonus , London (Central), London (Greater)
- Marketing Manager Ball & Hoolahan £65,000 + Car/Car Allowance , South East England
- ZenithOptimedia loses £200m O2 business to Havas Media without a pitch
- Facebook IQ reveals marketing to millennials is flawed
- Breast Cancer Campaign crowd-sources videos for 'wear it pink' campaign
- Guardian joins forces with Telegraph for media planning tool
- Sir Martin Sorrell labels Omnicom CFO exit 'bizarre'
- OMD lands Liberty Global pan-Euro media