Domino's puts sales rise down to ads
By Jennifer Whitehead,, brandrepublic.com, Wednesday, 24 July 2002 02:25PM
LONDON - Domino's Pizza has said a 16% increase in sales over the past six months is due to its ongoing advertising campaigns.
The statement came as advertising pressure group ISBA criticised proposals for a "fat tax" on junk food advertising, claiming: "ISBA maintains that there is no significant direct effect of TV advertising on consumption of specific foods."
The pizza delivery chain said that like-for-like sales were up by 15.8% for the six months ending June 30, and that operating profit was up by 41.3% to £1.88m.
During this period, Domino's has continued to sponsor 'The Simpsons' on Sky One, as well as advertising the benefits of its Heatwave delivery service. The chain's advertising is created by Gozian Productions, while media is handled by BLM Media.
Stephen Hemsley, chief executive of Domino's, said in a statement: "Our significant sales growth has also been greatly assisted by effectively communicating our focus on product service and image, and the continued use of targeted and effective national terrestrial TV advertising."
Domino's pays for its advertising through a fund into which each UK store invests 4% of sales. As sales increase, the chain has more to spend on advertising.
The company also said that e-commerce net sales had increased by 28%, totalling £1.9m.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on brandrepublic.com
- Senior copywriter story uk limited Negotiable depending on experience, Edinburgh
- Senior Marketing Manager Cutis Developments £50,000 - £60,000 per annum , Victoria, London (Greater)
- Freelance Senior Account Manager/Junior Account Director -ASAP! Network Career Consultants £190 - £225 per day + Longer contract offered, London
- Trade Marketing Manager Brand Recruitment £35000 - £40000 per annum, Hitchin
- Creative Strategist/Strategic Planner- Global Design agency Network Career Consultants £40000 - £60000 per annum, London
- Daily Mirror publishes its own tits on Page 3
- 'This girl can' tops Campaign Viral Chart
- John Brown Media appoints Rebekah Billingsley to head of digital and content strategy role
- 'You don't have to explain yourself if you are getting the job done,' says Tracy De Groose on work and motherhood
- Publicis Groupe extends deadline for Sapient deal again
- Lidstone exits Havas amid restructure