Tango ad tops Creative Circle

By MAIRI CLARK, campaignlive.co.uk, Friday, 07 March 1997 12:00AM

HHCL and Partners’ commercial for Blackcurrant Tango scooped the top three awards at the Creative Circle advertising awards on Monday night.

HHCL and Partners’ commercial for Blackcurrant Tango scooped the

top three awards at the Creative Circle advertising awards on Monday

night.



The film, written by Chas Bayfield and art directed by Jim Bolton, won

the platinum, gold and silver for best TV or cinema commercial, and also

won a silver for best use of humour.



The other triumph of the night went to BMP DDB, whose ’use your vote’

series of films for the Ministry of Sound won both gold and silver in

three categories - best use of production budget under pounds 40,000,

best idea in 60 seconds or over and best campaign or series. BMP also

won a silver for best idea in 20 seconds, best idea in 40 seconds or

over and two silvers for its press work.



The gold award for best radio commercial went to McCann-Erickson for its

’virtua cop’ ad for Sega Saturn, which also won the silver in the same

category.



Saatchi and Saatchi gained gold and silver for best press art direction

for its Army campaign. Young and Rubicam won gold in the best press copy

category for its HP work.



TBWA’s Pretty Polly ’hold-ups’ poster was honoured with a gold and

silver for best poster. The gold and silver for best use of sound and

best cinematography was won by Bartle Bogle Hegarty for its Polaroid

ad.



The president’s award was presented to Paul Weinberger, the executive

creative director of Lowe Howard-Spink, for ’creating and maintaining an

environment that consistently produces outstanding work’.



This article was first published on campaignlive.co.uk

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