campaignlive.co.uk, Friday, 09 July 2004 12:00AM
Apparently, attention to detail is taken seriously by the US military and at the US Coast Guard Training Centre in California, they think Wieden & Kennedy's Honda "cog" is an excellent illustration of this.
The mind boggles at how they plan to incorporate the much-vaunted ad into their regime. There wouldn't seem to be much relevance of studying an ad featuring the inner workings of a car when training to be a coast guard. It could only happen in the US.
This article was first published on campaignlive.co.uk