Intelligence awards finalists announced

By Peter Crush,, Tuesday, 28 September 2004 12:00AM

The finalists for this year's Marketing Direct Intelligence Awards, recognising the importance of data, have been announced.

Judging for the awards took place on 14 July by a distinguished 17-person panel of judges including Linda Plant, marketing director, Radisson Edwardian Hotels; Marc Michaels, head of direct marketing, COI; Carolyn Hardy, head of direct marketing at TUI, Chris Duncan, managing director of Alchemetrics and David Coupe, managing director, Experian Marketing Services and chairman of the DMA, which endorses the awards.

According to the chair of the judges, Richard Roche, head of multi-channel retail and media markets at Royal Mail, the quality of this year's entries was as high as it has ever been: "This is proof that there is vibrancy and creativity in direct mail, but that the bed-rock behind it is good data management."

The winners across 17 categories will receive their awards on 23 September at the Grosvenor House, London, with one overall winner going on to receive the Grand Prix award.

To reserve your seats or tables, call Lucy Ager, events manager at Haymarket Events on 020 8267 4318 or email

This year's awards are sponsored by Royal Mail in association with Experian.


Agency Client

CACI Aga-Rayburn

Carat British Gas

Chemistry Communications


CMS Unilever

Crazy Horse Brand Warriors Fiat Commercial Vehicles

DMD GWR - Classic FM

Dsi Group Tui

Dunnhumby Kettle Foods

Effective Direct Marketing Gala Group

Finepoint First Direct

Flytxt Orange

Grasshopper THQ

Haygarth Columbia TriStar Films (UK)

Haygarth SMA

Igneous Direct Newsquest/Herald & Times

Inhouse Nationwide Building Society

Inhouse PDSA

Inbox Media NTL

Inbox Media Vodafone

Inbox Media BMW

iSky Europe American Express One

Kitcatt Nohr Alexander Shaw COI Communications/SIA

Market Reach Insurance Advisory Services

Meteorite Brewers Fayre

Occam Direct Marketing Dog's Trust

OgilvyOne Worldwide BT

PHD Confidential COI/Department of Work and Pensions

Proximity London Volkswagen

Proximity London O2 Online

Rocket Science Middlesborough College

SBS Singlepoint4U

Tequila\London The One Account

Tequila\London Hewlett-Packard

The Ops Room Land Rover UK

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