Mercedes hands DM business to CHJM without pitch
By Staff,, campaignlive.co.uk, Friday, 15 October 2004 07:00AM
LONDON - Claydon Heeley Jones Mason has been awarded the direct marketing account for Mercedes-Benz without a pitch.
The business includes all direct marketing for the marque as well as the retail strategy across its 160-strong passenger dealer network.
The appointment comes ahead of the roll-out of a raft of new models in 2005. The brand is preparing to launch a new A-Class; a CLS four-door coupe; a successor for its M-class MPV and a new B-Class.
Claydon Heeley was selected by Nick Ratcliffe, who was promoted to marketing director in August 2003. Ratcliffe was previously the head of corporate sales at Mercedes' parent, DaimlerChrysler.
Mercedes' advertising is handled by Campbell Doyle Dye, which created the recent "clouds" TV spot for the latest SLK model. Syzygy handles digital, The Partnership is responsible for its data and BJK&E handles media.
The account is headed by the agency's chairman, Jon Claydon. "It's the car brand, above all others, that we wanted to work on," he said.
Mercedes' direct marketing has previously been handled by rmg:blackcat, and Maher Bird has also worked on the brand. Both agencies are still on DaimlerChrysler's roster.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on campaignlive.co.uk
- Freelance Account Manager/ Senior Account Manager Prospect Resourcing Ltd £150 - £200 per day, London (Greater)
- Digital Creative Director - (Copy) £75,000 London EC2 Mark Paine Recruitment to £75,000 plus benefits, EC2A 1AE, London (Greater)
- SEO Manager - Client-side! Leading UK Lifestyle Publisher! Ultimate Asset £45000 per annum, Hammersmith and Fulham
- Sales Manager - Video, Mobile & TV plus some management Ultimate Asset £38000 - £45000 per annum + commission & benefits, London
- Design Director - Global Packaging Design Agency - Farringdon Twist Recruitment £50000 - £60000 per annum + very good benefits , City of London
- WPP, Daily Mail and SnapChat launch content agency Truffle Pig
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- UK agencies win 7 Media Lions
- Twitter to embrace power of TV in UK ad campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account