Universal McCann wins Burton's Foods media account
By Ian Darby,, campaignlive.co.uk, Tuesday, 26 October 2004 11:00AM
LONDON - Burton's Foods has appointed Universal McCann to handle its centralised media planning and buying.
The agency will handle brands including Jammie Dodgers and Wagon Wheels. Its appointment follows the move of Burton's creative account from Saatchi & Saatchi to FCB London last month.
Universal pitched against BLM Media for the media business, which was previously held by Vizeum. Naked Communications also loses its communications planning business on Wagon Wheels.
Burton's has not spent significantly in the pasty two years but is gearing up for the launch of a new product and for campaigns to support Jammie Dodgers and Cadbury Chocolate Fingers.
Damian Blackden, the joint managing director of Universal McCann, said: "This win demonstrates the quality of our strategic team -- it's going to be good to add some real value to Burton's business."
Duncan Philips, group brand manager at Burton's, said: "Its [Universal's] strategic planning capability, brand understanding and creative thinking about the best way of communicating to our consumers were key in it winning the business."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on campaignlive.co.uk
- Midweight UX Designer - Comparison Site Source £35000 - £45000 per annum, London
- Senior Digital Producer - Creative Agency Source £50000 - £55000 per annum, London
- Digital Designer Source £30000 - £40000 per annum, London
- Account Director - B2B Technologies Source £36000 - £52000 per annum, London
- Operations Director (production) - Agency £70-75K Source £70000 - £75000 per annum, London
- Will.i.am clashes with Martin Sorrell over online ads in Cannes
- Black horse returns in new Lloyds Bank campaign
- Martin Sorrell on the mega-media reviews: 'We can't remember anything like this'
- Aston Martin appoints WPP to global marketing account
- Geometry Dubai hands over Cannes Grand Prix amid controversy
- Ogilvy & Mather's radio work for Dove 'reduces Cannes jury to tears'