Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
Mercedes in talks with agencies for heritage centre
By Staff,, Campaign, Monday, 06 December 2004 07:00AM
LONDON - Mercedes-Benz is talking to direct marketing agencies about a brief to launch its brand experience centre.
Called The Mercedes Heritage and Technology Centre, the operation is being built on a 150-acre site at Brooklands in Surrey, where the famous 30s race-track is based. The centre is scheduled to open in May 2006.
The pitch is being handled by the AAR. Nick Ratcliffe, Mercedes' marketing director, is overseeing the project. The company is looking for an agency to develop a communications strategy to promote the centre, mainly with below-the-line work. The incumbent, Claydon Heeley Jones Mason, is expected to pitch.
A customer relationship marketing and DM programme will target Mercedes customers and prospects, to encourage them to visit.
Ratcliffe expects to appoint an agency in January, on completion of a pitch.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.
This article was first published on Campaign
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Ad Ops Trafficker (Online/ Digital) Digital Gurus £20000 - £30000 per annum, City of London
- Lead UI Designer: (User Interface, Interaction, Conceptual) Creative Recruitment £45000 - £65000 per annum + Negotiable, London
- Ad technology Platform Account Director Ultimate Asset £60000 - £70000 per annum + +comm+stock, London
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
