Agency: Bartle Bogle Hegarty
By CLAIRE BEALE, campaignlive.co.uk, Friday, 21 May 1999 12:00AM
J. Walter Thompson has resurrected Skippy, the kangaroo star of the
70s Australian children’s programme, to launch Rolo Cookies, a new
variation on the Nestle brand.
The campaign for the product, which has a biscuit ball at the centre of
the usual combination of chocolate and caramel, presents a twist to the
familiar question: ’Do you love anyone enough to give them your last
Set in Skippy’s familiar home territory - the Australian bush - the ad
tells the tale of two friends feuding over the last Rolo.
It opens on Skippy coming across his two pals, Mark and Sonny. Sonny
greets Skippy warmly and, cupping his last Rolo Cookie in his hand,
offers it ’to the best mate a boy could ever have’. He then presents the
Rolo to his brother, Mark - and a somewhat miffed Skippy displays his
indignation by making his familiar clicking noise.
Some time later, Skippy bounds up to another of his chums, the head
ranger, who listens to Skippy’s clicking and is shocked to learn that
someone has pushed Mark and Sonny down an old mineshaft. ’Who could have
done that?’ the ranger gasps. Skippy clears his throat and looks very
Chris Palmer directed the spot through Gorgeous Enterprises. It was shot
in Australia’s Ku-ring-gai National Park, adjacent to the location of
the original Skippy series. The kangaroo used in the shoot played the
same role in the 90s remake, The New Adventures of Skippy.
The ad was written by Trevor de Silva and art directed by Paul
Media planning and buying is by MindShare.
This article was first published on campaignlive.co.uk